Magia Gelada innovates and markets couscous flavored ice cream within the Federal District

Couscous flavored ice cream arrives in Brasilia (DF), the middle of the nation. Might the yellow ipês that bloom within the capital between the months of July and September be the inspiration for the novelty? Or the nice and cozy and dry local weather of the small sq.? Not one; nor some other, however even may have been, if little Emanuelly Sofia, 7 years previous, had not taken the Magia Gelada group earlier.

In the future, a lady in one of many chain’s shops was intrigued by the greater than sixty flavors of ice cream and popsicles on supply. It was arduous to decide on essentially the most scrumptious. Then the kid turned to his mother and father and optimistically requested: “Do you might have couscous?”. Not at the moment. However as a result of a toddler’s request is sort of a command, he moved.

Impressed by Emanuella Sofia’s want, the Magia Gelada group bought their palms soiled and developed popsicle and couscous flavored ice cream, a novelty within the nation’s capital.

In keeping with Emanuella’s father Adailton dos Santos, couscous is his daughter’s favourite breakfast meals. The household comes from Imperatriz, Maranhão, the place the recipe is a key a part of the delicacies. “I discovered her query very curious and determined to publish an Instagram story about it. Inside minutes, the video went viral and reached the house owners of Magia Gelada, who responded to my daughter’s request,” he explains.

When the daddy revealed to his daughter that the couscous taste would develop into a actuality, the woman grew to become nervous and solely talked about it till launch day. “When she noticed the couscous with ice cream and the egg-shaped sweet for dessert, she was excited. The twinkle in her eyes was priceless. Our complete household tasted and accepted the brand new taste,” he says.

“We Northeasterners are proud to say that sure, couscous is nice with all the things, even ice cream.”

Adailton dos Santos, the daddy of the kid who impressed the creation of the couscous-flavored Magia Gelada ice cream

“The brand new taste saves the true couscous, as a result of there may be truly couscous within the preparation of the candy; cooked, even,” reveals Magia Gelada associate and supervisor Leonardo Reis alongside his spouse Leozete Reis.



The historical past of Magia Gelada is now 32 years previous and it began with the house manufacturing of Maria Terezinha, who died in 2014, with the assist of her husband Antonio Borges.

Leonardo Reis recollects that his mom began the enterprise by having to retailer ice cream within the freezer of her personal fridge with a mixer she borrowed from a neighbor. “At first, the loyal viewers was solely the neighborhood. However phrase of mouth grew till it grew to become a household enterprise.”

At this time, what began with out a lot expectation has become Frost Magic. “It’s a nice pleasure to make a unique ice cream. It grew to become a ardour,” he says.

What drives the group’s day by day work is the dream of perpetuating Maria Terezinha’s legacy. “We determined to proceed working as a result of my mom cherished what she did. he gave up. She had the enjoyment of constructing the perfect tasting, greatest ice cream,” he concludes.


The primary distinction of the home is to work with prime quality. This contains the tactic of preparation, compliance with legal guidelines on well being supervision and, after all, the prudent view of nutritionist Odília Melo.

“We adjust to all rules and procedures required by hygiene supervision, thereby guaranteeing product security and high quality,” he emphasizes.

In follow at Magia Gelada, nutritionist Odília works, who evaluates and guides staff within the areas of manufacturing, storage and providers. The method ranges from receiving merchandise to manufacturing, pasteurization, to displaying and promoting the ice cream.

With a mission to serve the perfect ice cream on the town, the corporate bets on totally different merchandise. Amongst them stand out: ice cream, popsicles, adorned cups, milkshake and self-serve açaí, along with ice cream desserts.

Subsequent steps

Presently, the Magia Gelada group has seven shops in Brasília (DF), with models for instance in Taguatinga, Ceilândia and Samambaia and one in Caldas Novas (GO). They’re each ice cream and popsicle factories.

And Icy Magic is already fascinated about different releases. “We have already got a brand new concept on the radar. Bearing in mind the couscous theme, the subsequent step is to wager on the style of espresso. We plan to launch the brand new surroundings within the coming months. It should undoubtedly be launched in 2022,” says Leonardo Reis.

Fascinating information about couscous

In keeping with the search time period Google Tendencies, the phrase couscous peaked at 100% reputation in August 2022. The analysis additionally reveals that persons are looking for takeaway, recipes and meals improvements.

Acknowledged by UNESCO as Intangible Heritage of Humanity in 2020, couscous has its personal date. March 19 is World Couscous Day.

Its foremost ingredient is corn flour, nevertheless it will also be created from cassava, rice or cassava flour (change of meal). The very fact is that meals varies from metropolis to metropolis.

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