uncover the key of La Guapa

The enlargement of eating places and snack bars follows a collection of processes. To facilitate standardization and transport, recipes typically go the route of fewer and fewer pure elements and extra preservatives. A shock to anybody watching companions Paolo Carosella and Benny Goldenberg’s La Guapa empanada chain increase to different areas of the nation and open its thirty second retailer is that the “run” nonetheless appreciates the artisan levels of manufacturing. .

Inaugurated in 2014 within the São Paulo neighborhood of Itaim Bibi, the culinary ideas of the model are preserved in an enlargement launched throughout the pandemic with a R$50 million injection from personal fairness agency Idea Investimentos.

The underside line is that the corporate was designed to develop from the beginning. “Paola and I assumed we had to decide on one actually good product and use high quality elements,” says Benny.

Recipe “Ten Rating”

Specializing in one recipe reduces the issue of sustaining accuracy. Within the case of compulsory toasted empanadas, there are “solely” two issues: the dough and the filling.

The blending, opening and reducing of the Argentinian-style dough, composed of flour, coarse salt and lard (a substitute for the meat fats used within the neighboring nation), is completed by machines. Repulgue is made by the arms of the workers.

Repulgar is like stitching an empanada collectively. There are numerous methods to make a repulgue – rounder, with spikes, left to proper, proper to left,” explains Paola.

This ensures a skinny thickness across the filling and a strategic accumulation of batter across the edges. “It isn’t only a query of aesthetics or custom, but in addition the easiest way to make our empanadas at all times juicy. It was by no means attainable to vary that,” says Benny.

O repel additionally permits every unit bought at R$9, to me its format in keeping with the tastes of the menu. There are ten fastened and one seasonal, all work a chef who rose to fame in Brazil when she was a choose on Band’s “MasterChef” actuality present.

Benny and Paola take La Guapa to different states

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Hand sealed empanadas

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To find out the combos, it’s not sufficient to goal for the perfect gastronomic chew. It’s obligatory that they are often reproduced in giant numbers and within the smallest element with out lack of high quality.

“It is very important have processes and standardization all through the chain in order that the empanada eaten in Itaim is precisely the identical because the one tasted in Brasilia. However standardization is completely different from pasteurization.”

Once we understand that to extend earnings we must scale back them to seven, which is ten, we do not do this.”

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Each form, each taste

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In response to Benny, the preparations carried out since December 2020 in a manufacturing unit of two,500 sq. meters in Vila Leopoldina, within the western zone of São Paulo, are exactly these when the specialty was born behind Mangiare (the supervisor’s restaurant that operated for ten years and ceased operations in 2021 ). “Solely the dimensions of the pans and the variety of individuals will change.”

In follow, which means even when utilizing a month-to-month ton of “free vary hen”, the ingredient is scrapped by hand; that boiled eggs “from an honest hen” are important in salteña with meat; it’s? axis The greens that go into the salted space are grown by ecological cooperatives in Parelheiros within the excessive south of São Paulo.

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Burnt empanada…

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… is a registered trademark

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The absolutely computerized system, which measures, creates a product knowledge sheet and calculates manufacturing time, reveals that every batch takes roughly 96 hours to be prepared. Since vans of frozen luggage depart the manufacturing unit for items each day, it’s seemingly that the empanada eaten in the present day was closed just a few days earlier.

Nonetheless, all of the work within the central kitchen could be ineffective if all of the refreshments have been ready for the purchasers sweating within the range.

With a streamlined operation – orders are positioned and picked up instantly on the counter – crucial job of the handle crew is to complete the empanadas on time. In different phrases: full the artisan cycle by brushing the highest with egg mass (the egg combination that provides a golden tone) and roasting in a 400-degree oven till very charred, as Paola says.

Wish to learn the way? Click on on the picture under to see the recipe written by the chef herself:

Empanada salteña da Paolo Carosella

Simple issue

12 servings

see the total recipe

12 cities, 3 states “and counting”

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Empanadas are freshly baked

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From 2014 to 2020, La Guapa in São Paulo scored ten factors. With monetary assist and the development of a manufacturing unit, the enlargement shifted into first gear and accelerated.

Ten extra openings occurred in 2021 and gross sales doubled. This 12 months, the plan is to triple earnings with 20 openings.

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Lean operations at shops: direct ordering on the counter

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Companions: Paola and Benny

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A dozen have already been held, together with the primary one exterior the nation, in Brasilia. The subsequent one to go up would be the one in Curitiba in August.

By December, 500,000 hand-sealed empanadas a month needs to be leaving the central kitchen to provide shops in São Paulo, the Federal District, Paraná and different locations the place the intelligent pair of companions will focus.

Plainly so many extra Brazilians can have an opportunity to take a donut from Paolina’s recipe. That is as a result of the manufacturing unit is able to produce – no extra, no much less – than three million empanadas a month.

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